Are Your Facebook Ads Too Expensive? | Kelly Worrall Marketing
Free Resource for UK Trade & Home Improvement Businesses
Free Download

Are Your Facebook Ads
Too Expensive?

See what other UK home improvement businesses are paying per lead — and score your own ads in 5 minutes.

For trade businesses already running Meta ads and spending £800+ per month.

Download the Free Cost Check →

No spam. No fluff. Just clarity.

Sound familiar?

Spending Money But Not Seeing the Results?

Getting leads but they're costing £60, £70 or more — and you're not sure if that's normal

Unsure whether your agency is actually doing things properly behind the scenes

Boosting posts and hoping for the best

Not sure what a "good" cost per lead actually looks like for your trade

Feeling like Facebook ads are just getting more and more expensive with less to show for it

You're not alone.

Most trade businesses don't actually know whether their ads are underperforming — or just poorly structured. And that uncertainty costs money every single month.

Inside This Free Guide

Your 5-Page Facebook Ads Cost Check Includes:

📊

Real Benchmark Ranges

Typical cost per lead ranges for resin, roofing, landscaping, garden rooms, windows and more — based on real UK trade accounts.

✅

10-Point Ads Health Scorecard

Score your account in 3 minutes and see exactly where budget might be leaking — no jargon.

🔍

The Real Reasons Costs Spike

The most common reasons trade businesses overpay for leads — and how to spot them in your own account.

🚀

A Clear Next Step

What to do if your costs are too high — including how to apply for a free expert review of your account.

This is not theory. These are real ranges and real issues I see inside trade ad accounts every week. If something's leaking in your campaigns, this guide will help you find it.
The truth about ad costs

What Should You Actually Be Paying?

When Meta campaigns are structured properly — with correct tracking and consistent optimisation — cost per lead typically falls within predictable ranges for your trade.

"If you're consistently paying well above industry averages… it's usually not Facebook being expensive. It's structure. It's creative. Or it's poor optimisation."

Most trade businesses think expensive ads are just the cost of doing business online. They're not. High costs are almost always a sign of one of three things:

01
Poor campaign
structure
02
Weak or repetitive
ad creatives
03
No consistent
optimisation strategy
Is this for you?

Who This Is — And Isn't — For

✓ This is for you if...

  • ✓ You're a home improvement or trade business
  • ✓ You're already running Meta ads
  • ✓ You're spending at least £1,000 per month in ad budget
  • ✓ You want better performance — not more guesswork
  • ✓ You suspect something might be off but can't pinpoint it

✗ This isn't for you if...

  • ✗ You haven't started running ads yet
  • ✗ You're looking for Canva templates or quick design tips
  • ✗ You want to manage ads entirely yourself long term

This guide is designed for businesses serious about improving results — not freebie hunters or tyre kickers.

Why listen to me?
Kelly Worrall

I Don't Teach Fluff.
I Fix Performance.

I'm Kelly Worrall — a certified Facebook & Google Ads Manager and Trainer specialising in trade and home improvement businesses. I also co-own a successful construction company, which means I understand your world from both sides of the fence.

Every single month I'm inside real trade ad accounts — auditing campaigns, fixing tracking, reducing cost per lead, and turning ad spend into predictable revenue.

  • Audit real trade ad accounts every month
  • Reduce cost per leads for home improvement businesses
  • Fix tracking and conversion setup issues
  • Optimise campaigns properly — not just boosting posts
  • Work with 100s of trade businesses across the UK

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